Borough Parade

Chippenham

Nestled in the heart of town, just off the High Street, Borough Parade is the perfect spot for a relaxed shopping experience. With a convenient surface-level pay-and-display car park right next door, getting here couldn’t be easier!

From boutique finds to well-known brands, a CrossFit gym, and a trusted veterinary practice, it offers convenience and community in one place. Find store favourites including Waitrose, New Look, Waterstones, Robert Dyas, ShoeZone, Specsavers and Paprika, there’s something for everyone. Need a break? Unwind with a drink at Caffè Nero and Wine Monkey to soak in the friendly atmosphere.

The centre welcomes you from 9 AM – 5:30 PM, Monday to Saturday, and 10 AM – 4 PM on Sundays. Please note that individual store hours may vary, and parking charges apply. Come and experience Borough Parade – a vibrant destination with a mix of independent shops, national retailers, fitness, dining, and more— everything you need in one place! Follow us on Facebook for more information and the latest updates!